Design Director / Senior Designer
Design Director / Senior Designer
An elegant new identity for one of the UK’s most prestigious and oldest independent boarding and day school for girls – Cheltenham Ladies’ College.
We created a new identity and meticulously crafted a new coat of arms based on a historical description that has elegance, sophistication and is contemporary whilst still feeling established.
CLC Flourish is the fundraising campaign for Cheltenham Ladies’ College. They needed their own identity which also had to look and feel part of the main Cheltenham Ladies’ College family. The Daisy is an important element for the College, hence it was chosen to be developed for this new identity. Elements such as having imagery in duotones differs to the main CLC branding. The use of colour blocks and line illustrations are flexible components that are used appropriately to highlight specific information.
What I delivered
Creative concepts
Guidelines
Brand toolkits
Brand activation
Brand identity system
Brand engagement
Brand expression
Content creation
Digital expression
Print design
Art direction
Project completed at Why Not Associates
Development process of the bird symbol used in the redesigned CLC logo.
© 2016 Shaheena Pooloo Limited