Design Director / Senior Designer
Design Director / Senior Designer
Designing a harmonious graphic identity and interpretation system for a wing dedicated to over 1100 objects from the V&A’s collection of 17th and 18th century European art and design.
This included labelling, interpretation, books and interactive guides. We developed a consistent colour coding system and typographic hierarchy for each of the seven rooms that complement the objects displayed and relate to the wall colours of each room. The panels, caption labels, large print label books, gallery books and facsimile books have a luxury tactile feel with special print finishes and binding to sit well within the time period of this gallery.
What I delivered
Creative concepts
Exhibition & Interpretation
Wayfinding & Environmental
Brand toolkits
Brand activation
Brand identity system
Brand engagement
Brand expression
Content creation
Digital expression
Print design
Art direction
Project completed at Why Not Associates
In collaboration with architects ZMMA
© 2016 Shaheena Pooloo Limited