Design Director / Senior Designer
Design Director / Senior Designer
A festive campaign identity for London’s most glamorous ice rink – Skate at Somerset House.
We created a new typographic identity for Skate 2015’s event with Fortnum & Mason, by creating the word ‘SKATE’ in engraved cut glass. This concept was applied to other elements within Skate such as the Christmas Arcade, The Winter Party and signage for the event. By making the type out of glass we could then change the background image creating a flexible system and consistency in the branding along with the colouration.
What I delivered
Creative concepts
Brand toolkits
Brand activation
Brand identity system
Brand engagement
Brand expression
Campaign
Content creation
Digital expression
Print design
Art direction
Wayfinding & Environmental
Project completed at Why Not Associates
Development visual for glass lettering
© 2016 Shaheena Pooloo Limited