Design Director / Senior Designer
Design Director / Senior Designer
A modern rebrand for the Royal Scientific Society (RSS), an independent multi-disciplinary science institution in Jordan, established by Royal Charter.
The RSS undertakes specialised and accredited testing, research work with local industries and universities, regional and international organisations. The prime objectives of the RSS have been to protect human health and safety, to safeguard the environment, and to contribute to sustainable economic development.
We have worked on the rebrand for the RSS – to help the organisation gain more presence and to introduce a cohesive system for all communications. The visual identity has a flexible system of logos for Arabic, English and Bilingual usage. Collaborating with Engineers, we created a suite of patterns – taking inspiration from MOF (Metallic Organic Framework) structures and ’looking inside the science’. The patterns vary from formal to funky with flexible usage depending on content and context.
What I delivered
Creative concepts
Guidelines
Brand toolkits
Brand activation
Brand identity system
Brand engagement
Brand expression
Content creation
Digital expression
Print design
Art direction
Exhibition & Interpretation
Wayfinding & Environmental
Project completed at Thomas.Matthews
Development process for the logo and patterns.