Design Director / Senior Designer
Design Director / Senior Designer
Contemporary yet classic identity for a British contemporary art publisher and distributer Manifold Editions working with leading artists to publish limited edition prints.
We designed a abstract, simple and bold symbol representing the initials of Manifold Editions in multiple shapes. We chose the sans serif font Gotham for the wordmark as it is modern and confident, it sits well with the bold symbol ‘M’ and ‘E’. Caslon, a British serif font, was chosen as the additional font for its classic style – complimenting the logo. Caslon brings an elegance and sophistication to the branding.
What I delivered
Creative concepts
Brand toolkits
Brand activation
Brand identity system
Brand engagement
Brand expression
Content creation
Digital expression
Print design
Art direction
Project completed at Why Not Associates
© 2016 Shaheena Pooloo Limited