Freelance Senior Designer & Art Director
Freelance Senior Designer & Art Director
CLC Flourish is the fundraising campaign for Cheltenham Ladies’ College. They needed their own identity which also had to look and feel part of the main Cheltenham Ladies’ College family.
The Daisy is an important element for the College, hence it was chosen to be developed for this new identity. Elements such as having imagery in duotones differs to the main CLC branding. The use of colour blocks and line illustrations are flexible components that are used appropriately to highlight specific information within the content.
Project completed at Why Not Associates.
© 2016 Shaheena Pooloo Limited